"Moritz Summer: Keep your Beer Fresh, Live Summer to the Fullest - Promotion of Metal Refrigerators in Large Stores"
Moritz, the iconic beer brand, took summer to another level with an inventive and refreshing promotion that captivated consumers eager for summer adventures.
Today, we’ll explore how Moritz partnered with a turnkey promotion, offering metal coolers ideal for the beach or boat, and managing every detail, from promotional mechanics to personalized prize giving.
The turnkey promotion
Moritz spared no effort to provide a unique experience to its customers during the summer. The brand came up with a complete promotion, offering metal coolers perfect for keeping beer cold on hot days. This promotion not only added value to the product, but also invited consumers to enjoy the summer in style and comfort.
Promotional mechanics and app design
To participate in the promotion, customers had to upload the purchase receipt to an application specially designed by Moritz. Once the ticket was validated, participants had the opportunity to scratch virtually and find out if they had won one of the coveted metal coolers. This promotional mechanic, combined with an intuitive app design, ensured a smooth and exciting experience for participants.
Implementation in large stores
Moritz was in charge of setting up promotional islands and corners in large stores, attracting the attention of consumers and generating greater interest in the summer promotion. The attractive design and strategic arrangement of the displays ensured optimal visibility and a memorable shopping experience for customers.
Comprehensive promotion management
From start to finish, Moritz managed every aspect of the promotion with precision and professionalism. This included the personalized delivery of the refrigerators to the winners in the supermarkets, coordinated with the sales staff in each center, as well as the management of online shipments and customer service to resolve any incident.
Impact and results
Moritz’s summer promotion was a resounding success, generating great participation and reinforcing the brand’s emotional connection with consumers. The delivery of metal refrigerators as a prize not only added value to the product, but also strengthened Moritz’s image as a brand committed to quality and innovation.
In short, Moritz’s summer promotion was an example of excellence in promotional marketing. From the creation of the promotional mechanics to the presentation of awards, Moritz demonstrated its ability to offer unique and memorable experiences to its customers, consolidating its position as a leading brand in the beer market.