"Refreshing Adventures with ICE AGE - Barcode Accumulation Promotion"
Agua Veri, a brand committed to freshness and fun, partnered with the hit movie ICE AGE to launch an exciting promotion that delighted consumers of all ages. We will explore how Agua Veri leveraged the popularity of ICE AGE to offer a unique experience through a barcode stacking promotion.
Mechanics of the promotion
The Veri Water promotion consisted of collecting 25 barcodes from Veri bottles and mailing them to a designated address. In exchange, participants would receive promotional material for the ICE AGE movie, immersing themselves in the exciting world of Scrat, Manny and Sid. This mechanic not only incentivized the purchase of Agua Veri, but also offered consumers the opportunity to enjoy exclusive content from their favorite movie.
Promotional material for the trade
In collaboration with the film ICE AGE, Agua Veri developed a range of promotional material for the trade aimed at informing and exciting consumers at the point of sale. Eye-catching sales folders and posters were created that highlighted the promotion and encouraged consumers to participate. Additionally, materials were provided to retailers to ensure effective implementation of the promotion at points of sale.
Impact at the point of sale
The presence of promotional material at points of sale contributed to the success of Agua Veri’s promotion with ICE AGE. The posters and sales folders not only captured consumers’ attention, but also generated an increase in promotion participation. The festive and exciting atmosphere at the points of sale helped strengthen the association between Agua Veri and the movie ICE AGE in the minds of consumers.
Results and final reflections
The promotion of Agua Veri with the film ICE AGE was a resounding success in terms of participation and engagement. The collaboration between the brand and the film not only generated an increase in Agua Veri sales, but also strengthened the emotional connection with consumers by offering them a unique and exciting experience. This promotion highlighted the importance of creativity and strategic partnership in building brands and fostering consumer engagement.
In short, promoting Agua Veri with the film ICE AGE was a testament to the power of collaboration and innovation in the world of marketing. By partnering with a beloved intellectual property like ICE AGE, Agua Veri demonstrated its commitment to delivering memorable experiences to its consumers and staying at the forefront of the beverage industry.