"Flavor that Inspires Adventures - Weekend Stay Promotion"
Tropicana Juices, known for their refreshing and natural flavor, took the experience of enjoying their juices to a higher level by offering their consumers the opportunity to win weekend stays in rural accommodations and charming houses. We will explore how this promotion not only rewarded consumers, but also strengthened the emotional connection with the brand through an exceptional user experience.
Promoting the rural experience
With the aim of enriching the lives of its consumers and promoting the idea of a more balanced and natural life, Zumos Tropicana launched an exciting promotion that invited participants to discover rural destinations and charming houses. The promotion not only offered a break from the daily routine, but also celebrated the beauty and serenity of country life.
Participation mechanics
The promotion mechanics were designed with user convenience and experience in mind. Participants simply had to upload a photo of the purchase receipt to a dedicated website/app from their mobile phone. Once the ticket was loaded, they were immediately informed if they had won a weekend stay and could proceed to book their getaway directly from the same platform. This simplified and fast experience was key to mass engagement and user satisfaction.
Gifts that inspire
Tropicana Juices did not skimp on rewards for its consumers. Weekend stays in rural lodges and charming houses not only offered a rejuvenating escape, but also provided the opportunity to reconnect with nature and experience rural life at its best. These gifts not only inspired adventures, but also strengthened consumers’ emotional relationship with the brand.
Key user experience
The weekend stay promotion was not only an opportunity to win prizes, but it was also an exceptional user experience. The ease of participation, transparency in the process and the ability to book the stay immediately from the mobile phone created a seamless and hassle-free experience for consumers, generating a positive perception of the brand.
In summary, Zumos Tropicana’s weekend stay promotion was a resounding success, both in terms of consumer engagement and strengthening the emotional connection with the brand. By offering inspiring experiences and an exceptional user experience, Zumos Tropicana not only rewarded its consumers, but also solidified its position as a brand that values the well-being and adventure of its customers.