"Ronaldinho on the Beach! - Promotion with Inflatable Collectibles"
Borges, through its product Popitas, surprised consumers with an innovative promotion that combined fun, collection and flavor. In this article, we will explore how Borges Popitas partnered with football legend Ronaldinho to offer collectible beach inflatables, adding significant added value to the shopping experience and generating great success among consumers.
The promotion with Ronaldinho:
Borges Popitas’ promotion with Ronaldinho was a unique experience. Customers had the opportunity to purchase Popitas bags with collectible beach inflatables with Ronaldinho’s face in different shapes and designs. This partnership not only piqued the interest of football fans, but also added an element of excitement and exclusivity to the Popitas consumer experience.
Added value in the purchasing decision
The inclusion of the collectible beach inflatables as part of the onpack shrink-wrapped promotion had clear added value at the point of sale. Consumers were not only purchasing a delicious snack, but also a unique collector’s item that added fun and excitement to their leisure time. Esta combinación de sabor y entretenimiento fue un factor determinante en la decisión de compra de los consumidores.
Success in promotion
The promotion of Borges Popitas with Ronaldinho’s beach inflatables was a resounding success. The collaboration between the brand and the football legend generated great attention and enthusiasm among consumers, resulting in a significant increase in sales and greater visibility of the brand in the market. The collectible beach inflatables became objects of desire and generated great word of mouth among consumers.
Impact on consumer experience
The promotion not only offered a product, but a complete experience for consumers. The excitement of collecting different beach inflatables with Ronaldinho’s face added an element of fun and camaraderie among consumers, creating memorable moments that went beyond the simple act of consuming a snack. This emotional connection with the brand strengthened consumer loyalty and increased their satisfaction with the product.
In conclusion, the promotion of Borges Popitas with Ronaldinho’s beach inflatables was an example of how a strategic collaboration can generate a great impact in the market. By combining the passion for soccer with the fun of collecting beach inflatables, Borges Popitas managed to captivate consumers and reinforce its position as an innovative and exciting brand in the snack market.