"Nutella: Sweet Promotions, Unforgettable Moments - Innovative Strategies in Large Stores"
Nutella, the iconic and delicious hazelnut spread, has captivated its consumers with a series of creative and exciting promotions in large stores. We will explore how Nutella has leveraged a variety of promotional products, from Mortadelo y Filemón purses to Simpsons watches and Valentino Rossi toasters, to gain visibility at the point of sale and be noticed at the time of the purchase decision.
Promotions with Mortadelo and Filemón purses
Nutella surprised consumers with retractable in-pack promotions that offered wallets of Mortadelo and Filemón, the famous Spanish comic characters. These promotions not only added value to the product, but also captured the attention of customers on the shelf, encouraging purchase and generating greater brand recognition.
Simpsons Watch Gifts
Nutella’s creativity has no limits. The brand offered gifts of Simpsons watches with interchangeable heads, a collaboration that delighted fans of the popular television series. These watches were not only objects of desire for consumers, but also increased Nutella’s visibility at the point of sale and created an exciting buzz among customers.
Valentino Rossi toasters
Nutella teamed up with legendary motorcycle racer Valentino Rossi to offer personalized toasters, a promotion that combined the passion for breakfast with the thrill of sport. These toasters were not only a unique and exclusive gift, but also highlighted Nutella as an innovative brand in tune with current trends.
Promotional materials for Trade and the sales force
In addition to gifts for consumers, Nutella also invested in promotional materials for the trade and sales force. From eye-catching displays to personalized notebooks for retailers, Nutella guaranteed an impactful presence at points of sale and effective collaboration with its distribution network.
In short, Nutella promotions in large stores are a testament to the brand’s commitment to innovation and marketing excellence. By offering a variety of attractive promotional products and exciting collaborations, Nutella has managed to gain visibility at the point of sale and create memorable experiences for its customers, consolidating its position as a leader in the hazelnut spreads market.