"Providing Unforgettable Moments - Digital Photo Album Promotion in Supermarkets"
Freixenet, a brand synonymous with celebration and elegance, surprised consumers in supermarkets and hypermarkets with a promotion that captured the essence of life and special moments. We will explore how Freixenet ignited the spark of excitement by giving away digital photo albums to customers who bought their sparkling wines, offering a gift of a lifetime.
Mechanics of the promotion
Freixenet’s promotion was simple but significant. For the purchase of two bottles of Freixenet, customers received a personalized digital photo album as a gift. To get their gift, customers had to upload the purchase receipt to a designated mobile app. From the application, they could personalize their photo album with memorable and special images.
A present for the whole life
The personalized digital photo album was not just an ephemeral gift, but an opportunity to capture and preserve unforgettable moments. Freixenet not only offered a product, but a lasting experience that would enrich customers’ lives. The ability to relive special moments alongside Freixenet’s iconic covers added a touch of magic to each photo album.
Implementation in supermarkets
The promotion was implemented on the shelves of all supermarkets and large stores that offered Freixenet products. The presence of the promotion on the shelves not only encouraged the purchase of Freixenet sparkling wines, but also offered added value that highlighted the brand among the competition.
In short, Freixenet’s promotion with digital photo albums was a testament to the brand’s commitment to creating unforgettable moments for its customers. By combining the pleasure of enjoying its sparkling wines with the emotion of capturing memories, Freixenet demonstrated once again why it is a leading brand in the world of sparkling wines and celebrations.