"The wise men of football: An online contest that scored a great goal with Danone's Danet Custard"
In a digitally connected world, brands are looking for innovative ways to engage with their audiences and create memorable experiences.
We decided to create an online competition for Danone’s Danet custard, under the title “The Wise Men of Football”, which captivated football fans and generated great participation through an exciting online question and answer competition.
Competition dynamics
The “Los Sabios del Fútbol” contest was much more than just an online game; It was an opportunity for football fans to demonstrate their knowledge and passion for the sport.
Through a specially designed website/app, with a powerful interrelated database, participants competed to see who could answer the most football questions in the shortest time possible. Excitement was in the air as the contestants faced football knowledge challenges, from historical questions to current curiosities.
Awards and recognition
To add an extra element of excitement, tempting prizes were on offer for the contest’s top-place winners. From PlayStation video game consoles, to official soccer balls and autographed jerseys of famous teams, the prizes were a great attraction for participants. In addition to the physical awards, winners also received recognition and admiration from their fellow soccer fans, adding invaluable emotional value to the experience.
Participation success
The “Los Sabios del Fútbol” contest exceeded all expectations in terms of participation and commitment. The football fan community came together en masse to participate in the competition, sharing their enthusiasm and knowledge through social media and other digital channels. Interaction with Danone’s Danet brand reached new levels, with an audience engaged and excited by the opportunity to demonstrate their football expertise.
The online contest “The Wise Men of Football” proved to be an effective strategy to engage the audience and strengthen the emotional connection with Danone’s Danet brand. Beyond being a simple competition, it was a shared experience that brought together football fans from all over, celebrating their love for the sport and delicious Danet custard. This success highlights the power of experiential marketing and digital creativity to create impact and build loyalty among consumers. In short, “The Wise Men of Football” was not only an online contest, it was an event that will remain engraved in the memory of football fans and in the history of Danone’s Danet brand.