"Chiquilín de Artiach: A Court and Flavor Success - Promotion with Ricky Rubio and the Spanish Basketball Team"
Chiquilín de Artiach, a leading baked goods brand, took a bold step by teaming up with basketball star Ricky Rubio and the Spanish basketball team for an unprecedented promotion. In this promotion, Chiquilín took advantage of his passion for basketball to create an exciting and successful promotional campaign that captivated fans and increased sales.
Star collaboration: Ricky Rubio as brand ambassador
Chiquilín de Artiach surprised the sports world by securing the collaboration of basketball star Ricky Rubio as a brand ambassador. Rubio’s presence not only added a touch of prestige to the promotion, but also connected Chiquilín with a fan base passionate about basketball.
Sponsorship of the Spanish basketball team
The agreement with the Spanish basketball team further raised the profile of the Chiquilín de Artiach promotion. By partnering with one of the most successful and beloved teams in the country, Chiquilín demonstrated its commitment to Spanish sport and culture, establishing an emotional connection with basketball fans across the country.
Specific merchandising and Onpack promotion
Chiquilín de Artiach created specific merchandising for the promotion, which included products with the image of Ricky Rubio and other players from the Spanish team. The promotion was carried out both in supermarkets, with onpack promotions, and in large stores, with themed boxpallets that highlighted the collaboration with the basketball team. This strategy generated a great visual impact and increased the brand’s visibility at points of sale.
Sales Success and Engagement
The promotion of Chiquilín de Artiach with Ricky Rubio and the Spanish basketball team was a resounding success. The combination of stellar collaboration, attractive merchandising and a well-executed promotion strategy resulted in a significant increase in sales and enthusiastic consumer participation. The brand’s presence at sporting events and exposure at points of sale contributed to the overall success of the campaign.
In short, Artiach’s Chiquilín promotion with Ricky Rubio and the Spanish basketball team was a shining example of how a brand can harness the power of sport and celebrity to drive sales and strengthen its connection with consumers. Beyond promoting his products, Chiquilín de Artiach became an integral part of the exciting world of basketball, leaving a lasting impression in the hearts of Spanish fans.