"Cacaolat: Flavor and Fun for Baristas - Promotion with Online Contest"
Cacaolat, an iconic brand in the world of beverages, captivated baristas and coffee lovers with an exciting promotion that combined taste, fun and personalized prizes. Cacaolat activated an innovative promotion aimed at the barista channel, encouraging the consumption of its delicious drink with a unique and attractive online contest.
Promoting the consumption of Cacaolat
Aware of the growing interest in unique experiences among baristas and coffee fans, Cacaolat devised a strategy to encourage the consumption of its drink. The promotion not only focused on the exquisite taste of Cacaolat, but also sought to create an emotional bond with consumers through an interactive and rewarding experience.
Online contest mechanics
The mechanics of the Cacaolat online contest were simple and exciting. Participants had to upload a photo of the purchase receipt to a dedicated mobile application. Once the ticket was loaded, participants had the opportunity to participate in the virtual scratch card game to find out if they were winners. Prizes included personalized phone cases with a photo chosen by the participant, which added a personalized and special touch to the experience.
Incentives for bars
In addition to rewarding consumers, Cacaolat also incentivized participating bars. Incentives were offered for volume of participation and consumption. Bars that saw a high volume of participation and consumption of Cacaolat received additional incentives, which could include discounts on future purchases, promotional equipment or even exclusive experiences.
Success in participation and engagement
The Cacaolat promotion was a resounding success in terms of participation and engagement. The combination of exciting contest mechanics, attractive prizes and the ability to personalize phone cases generated great enthusiasm among participants. The promotion not only encouraged the consumption of Cacaolat, but also strengthened the emotional connection with the brand, creating a memorable and rewarding experience for baristas and consumers.
Brand impact and business results
The promotion of Cacaolat not only had a positive impact on brand perception, but also generated significant commercial results. The increase in Cacaolat consumption among baristas and consumers was evident, demonstrating the power of experiential marketing and creativity in building strong relationships with customers and strengthening brand loyalty.
In short, the Cacaolat promotion for the barista channel was a brilliant example of how a brand can combine flavor, fun and personalized rewards to create a unique and memorable experience for its consumers. Beyond promoting consumption of the beverage, the promotion celebrated Cacaolat’s passion for coffee and commitment to customer satisfaction, leaving a lasting impression on the market.