"Discover the Taste of the Journey: The Successful Promotion of Borges Vinagres de Modena"
Borges, a brand recognized for its quality and variety of products, launched an exciting promotion to present its new line of flavored Modena vinegars. In this article, we will explore how Borges encouraged the tasting of his vinegar varieties and captured the attention of consumers with an irresistible offer: trips with Ryanair.
Promoting tasting
With the aim of introducing its new flavored Modena vinegars to the market, Borges devised an innovative strategy that invited consumers to try all its varieties. The promotion focused on tasting, offering consumers the opportunity to experience the different flavors and aromas of vinegars, from classics to more exotic options.
Mechanics of the promotion
The mechanics of the promotion were simple but exciting. Each bottle of Borges vinegar had a unique code on its cap. Consumers could enter this code into a dedicated web portal to instantly discover if they had won a prize, which included flights with Ryanair and other surprise prizes. This “winning moment” dynamic added excitement and anticipation to the consumer experience.
dream gifts
Borges did not skimp on prizes for his consumers. During the three months of the promotion, a total of 2,000 flights with Ryanair were given away, generating great expectation and enthusiasm among participants. The awards not only offered the opportunity to travel and explore new destinations, but also added significant value to the consumer experience with the Borges brand.
Success on the sales line
Borges’ promotion not only encouraged the tasting of its Modena vinegars, but also generated a notable impact on the sales shelves. The visibility of the promotion attracted the attention of consumers at points of sale, increasing traffic and generating growing demand for Borges products. This strategy not only boosted sales, but also reinforced the brand’s presence in the market.
In summary, the Borges Vinagres de Modena promotion was a great success, both in terms of consumer participation and commercial results. By combining product tasting with exciting prizes, Borges managed to capture consumers’ imagination and create a lasting connection with his brand. This experience highlights the importance of innovation and creativity in promotional marketing, as well as the value of offering unique and memorable experiences to consumers.