"Amber Beer: Flavor that Takes You to New Adventures - Campaign with Bicycles in Large Surfaces"
Cerveza Ambar, an emblematic brand in the beer world, partnered with a creative agency to launch an innovative campaign in large stores. We will explain how the collaboration between Cerveza Ambar and the agency led to an exciting promotional campaign that not only boosted sales, but also attracted the attention of consumers with the possibility of winning Monty bicycles.
The choice of gadget
A crucial part of the campaign was selecting the gadget that would attract consumers and motivate them to participate. The agency negotiated with the Monty bicycle brand to ensure a high-quality and attractive product for promotion. Not only did the Monty bikes fit perfectly with the active and adventurous lifestyle associated with Amber Beer, but they also added an exciting element to the campaign.
Implementation at points of sale
The campaign was implemented in all points of sale and large stores where Amber Beer was sold. Consumers had the opportunity to participate in the draw for a Monty bicycle by uploading the purchase receipt through a dedicated application. This mechanism not only encouraged customer participation, but also boosted Cerveza Ambar’s sales while reinforcing the brand’s image as a promoter of unique experiences.
Consumer experience
The chance to win a Monty bike added an element of excitement and anticipation to the consumer experience. Participants not only enjoyed the delicious taste of Amber Beer, but also had the opportunity to take home a prize that represented adventure and freedom. This combination of high-quality product and exciting experience contributed to the campaign’s success in generating consumer interest and engagement.
Results and final reflections
The Amber Beer campaign with Monty bicycles in large stores was a resounding success in terms of participation and sales. The collaboration between the brand and the agency allowed us to create a unique and memorable experience for consumers, while boosting the visibility and presence of Cerveza Ambar in the beer market. This campaign highlighted the importance of creativity and innovation in promoting brands and products in a highly competitive market.
In summary, the Amber Beer campaign with Monty bicycles in large stores proved to be an example of how a strategic collaboration can generate exceptional results in terms of consumer participation and increased sales. By partnering with a renowned bicycle brand, Cerveza Ambar not only offered an attractive prize, but also reinforced its image as a brand that celebrates adventure and the outdoors.